Waypoint is an urban farm that offers snackable, fresh produce to its local community.
![](https://cdn.myportfolio.com/ba21fc1e-8ed3-489d-bc40-b7ea3230c58a/b38a2d5f-b9f6-4b7d-88b7-722cd884c27f_rw_1920.jpg?h=818865683a37e1fad03498954c87f434)
Client: Waypoint Farm
Role: Graphic design, illustration
![](https://cdn.myportfolio.com/ba21fc1e-8ed3-489d-bc40-b7ea3230c58a/9e6d4beb-b664-4375-9735-2e6ae15175be_rw_1920.jpg?h=23de49610ed9f783a70066c57ba89c4a)
![](https://cdn.myportfolio.com/ba21fc1e-8ed3-489d-bc40-b7ea3230c58a/0ad95002-0138-45fd-934b-b6081aaeb73a_rw_1200.jpg?h=35035667e40250d248c43e0f941d505d)
The logo and produce stickers establish a simple and strong brand presence that emulates a local, natural, and friendly feeling.
![](https://cdn.myportfolio.com/ba21fc1e-8ed3-489d-bc40-b7ea3230c58a/6faf3f48-6dd8-4702-8e40-3f24c9c83575_rw_1920.jpg?h=5ee564793531cb81f74c7c369017bce6)
![](https://cdn.myportfolio.com/ba21fc1e-8ed3-489d-bc40-b7ea3230c58a/90e05450-ba24-4c00-9372-b59954e79a9f_rw_1920.jpg?h=eb01908f8a80d9ce7a0d874dd2c1b4df)
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I feel more confident in my brand, and the story l'm conveying to my customers. I can tell my customers feel my packaging now accurately reflects the value of the product they're buying. I couldn't have harnessed the customer lovalty or following I have today without the help of the strong branding and logo Natalia created.
I feel more confident in my brand, and the story l'm conveying to my customers. I can tell my customers feel my packaging now accurately reflects the value of the product they're buying. I couldn't have harnessed the customer lovalty or following I have today without the help of the strong branding and logo Natalia created.
—Stephen W.
Chief Enthusiast at Waypoint Farm
![](https://cdn.myportfolio.com/ba21fc1e-8ed3-489d-bc40-b7ea3230c58a/59e82271-0665-405a-867d-2d4b66f33a00_rw_1920.jpg?h=cbb773a65c40d79c066ac9e9c0c56c16)
Meadoway Flowers is a micro flower farm that celebrates connection, beauty, and joy through fresh flower bouquets.
Waypoint naturally expanded to cultivate beauty along with its high-quality essentials. I designed the Meadoway logo to stylistically mirror Waypoint, while introducing a graceful new brand color: dusty pink.
![](https://cdn.myportfolio.com/ba21fc1e-8ed3-489d-bc40-b7ea3230c58a/1e5206d0-f931-4f20-b4a1-44a4b9b6cf84_rw_1200.jpg?h=6d882d733e110544f368e455b9fd698b)
![](https://cdn.myportfolio.com/ba21fc1e-8ed3-489d-bc40-b7ea3230c58a/714b8187-d48e-4fb6-8c5f-03f864e6360c_rw_1200.jpg?h=1bac688579969c3c238f62ef7d8d2f7e)
![](https://cdn.myportfolio.com/ba21fc1e-8ed3-489d-bc40-b7ea3230c58a/4cdeb052-a7f9-4724-821e-6c560b82687c_rw_1920.jpg?h=47a07e537ea7fd5b29c2ad20c598d312)
What's next: GLS21