The Global Leadership Summit exists to awaken visionary leadership and inspire action for a better future.
Client: Global Leadership Network
Role: Graphic design, brand development, and art direction
The GLS needed a fresh, unified conference brand that could expand to serve each quarterly event of 2022. I stepped in to lead a new collaborative process across marketing and program teams to develop a cohesive visual strategy based around a common message theme: Voice your vision for a better future.​​​​​​​
I created a framework for the 2022 event visuals in the form of a style guide and brand assets, and I set the tone for the marketing campaign with a 16-page brochure.​​​​​​​
I worked closely with creative partners to guide the look of the first promotional videos of the event campaigns. The following work was done in collaboration with Pullspark and Imago.​​​​​​​
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