In 2020, the world's largest leadership event went digital.
Client: Global Leadership Network
Role: Graphic design, brand development, and art direction
During a year of significant challenges, change, and adaptation the 2020 Global Leadership Summit (GLS20) needed a bold campaign that conveyed confidence in both the product and the audience.​​​​​​​
Initiated the event tagline shift to "You Have Influence," and centered the design around that key message.
​​​​​​​I highlighted a variety of professions and roles throughout the campaign as examples of who has influence(teachers, pastors, nurses, parents, etc). These callouts invite the viewer to see themself as a leader, and develop that leadership at the GLS. ​​​​​​​
2020's unforeseen challenges created unexpected opportunities. Our team adapted the event delivery, and converted more customers internationally than was possible in the GLS's pre-digital life.​​​​​​​
Work Featured by Global Leadership Network:
Back to Top