In 2020, the world's largest leadership event went digital.
Client: Global Leadership Network
Role: Graphic design, brand development, and art direction
During a year of significant challenges, change, and adaptation the 2020 Global Leadership Summit (GLS20) needed a bold campaign that conveyed confidence in both the product and the audience.
Initiated the event tagline shift to "You Have Influence," and centered the design around that key message.
I highlighted a variety of professions and roles throughout the campaign as examples of who has influence(teachers, pastors, nurses, parents, etc). These callouts invite the viewer to see themself as a leader, and develop that leadership at the GLS.
2020's unforeseen challenges created unexpected opportunities. Our team adapted the event delivery, and converted more customers internationally than was possible in the GLS's pre-digital life.
Work Featured by Global Leadership Network: