In 2020, the world's largest leadership event went digital.
![](https://cdn.myportfolio.com/ba21fc1e-8ed3-489d-bc40-b7ea3230c58a/16bf8200-e859-498c-bbcf-1eabb4afc040_rw_1920.jpg?h=44b12cd95336ac67b28adb300b922103)
Client: Global Leadership Network
Role: Graphic design, brand development, and art direction
![](https://cdn.myportfolio.com/ba21fc1e-8ed3-489d-bc40-b7ea3230c58a/2cabc7e9-8963-4be5-b862-9b12cfbd4e22_rw_1920.jpg?h=07abd1e532603ff581b855c9de63a51d)
During a year of significant challenges, change, and adaptation the 2020 Global Leadership Summit (GLS20) needed a bold campaign that conveyed confidence in both the product and the audience.
![](https://cdn.myportfolio.com/ba21fc1e-8ed3-489d-bc40-b7ea3230c58a/b6ac9460-1ce0-4959-af28-f70be2fcb9cb_rw_1920.jpg?h=d46ad263b8eb003f3382ece89049a61d)
Initiated the event tagline shift to "You Have Influence," and centered the design around that key message.
![](https://cdn.myportfolio.com/ba21fc1e-8ed3-489d-bc40-b7ea3230c58a/1b3f7f88-8be5-45d8-82f7-8970627025b0_rw_1920.jpg?h=4e52c54924100bfb63398fa9764b013e)
I highlighted a variety of professions and roles throughout the campaign as examples of who has influence(teachers, pastors, nurses, parents, etc). These callouts invite the viewer to see themself as a leader, and develop that leadership at the GLS.
![](https://cdn.myportfolio.com/ba21fc1e-8ed3-489d-bc40-b7ea3230c58a/f2af01fb-e5d1-4be4-8501-a5dc09a83076_rw_1920.jpg?h=16cbfb6ed8f8c5831192b37bca79239c)
2020's unforeseen challenges created unexpected opportunities. Our team adapted the event delivery, and converted more customers internationally than was possible in the GLS's pre-digital life.
![](https://cdn.myportfolio.com/ba21fc1e-8ed3-489d-bc40-b7ea3230c58a/8fc71f57-cebf-4880-bd80-89da90a3f4e7_rw_1200.jpg?h=9195469f179abf506189bde02c066a40)
![](https://cdn.myportfolio.com/ba21fc1e-8ed3-489d-bc40-b7ea3230c58a/59d283d4-c0fe-4ead-a911-e019578f97d8_rw_1200.jpg?h=4ce1ba2290c68990b38ab940d1958934)
![](https://cdn.myportfolio.com/ba21fc1e-8ed3-489d-bc40-b7ea3230c58a/d47bf6fa-0001-4e89-b7c2-fad51bfc0f5d_rw_1200.jpg?h=6dfb4e93237cc1ec215156d2527d693d)
Work Featured by Global Leadership Network:
What's next: John Jordan Digital Marketing